Finestrat is located just 8 minutes from Benidorm and 50 kilometers from Alicante-Elche airport. By road it is accessed through the AP-7 motorway.
Although the historic center is inland, the municipality has some 267 meters of coastline, from Punta del Tossal to the mouth of the Barranco de la Cachola, where the so-called Cala de Finestrat is located; It is one of the municipalities in Spain with a smaller exit to the sea. This Cala de Finestrat beach borders the municipalities of Villajoyosa, to the southwest, and Benidorm, to the northeast.
In its municipal term is the mythical mountain of Puig Campana, whose summit reaches 1410 meters above sea level. The Terra Mítica theme park also occupies part of the 42.25 km² of the municipality.